A.I. & Optimization

Advanced Machine Learning, Data Mining, & Programmatic Advertising/Marketing Services

Start Using Machine Learning Algorithms for Serving Display Ads Programmatically

In this article, we describe several machine learning algorithms for computing and serving the best converting digital ad/offer from a pool of ads. Using programmatic advertising powered by optimization algorithms enable Ad Tech companies to maximize their revenue at large scale. You can read the full article from here: Multi-Armed Bandit Algorithms for Computational Advertising

Why Amazon Started with Books?

Why Amazon Started with Books? - in this post we explain why Jeff Bezos, Amazon CEO started with books and how this helped Amazon to differentiate themselves from brick and mortar stores which have limited space to hold their inventory. You can read the full article from here: Why Amazon Started with Books?

Copywriting: How to Write Headlines?

In this article we list some of the main observations made by David Ogilvy. The observations have been learned by Ogilvy when he was running his ad agency through his research. This article is relevant to anyone who does copywriting optimization, advertising, and marketing. You can read the full article from here: Copywriting Optimization

A/B Testing is Falling Short in B2B

B2B A/B Testing - In this post we explain why A/B testing method can fall short for B2B space for product/market development. You can read the full article from here: B2B A/B Testing

Using Apache Spark for Real-Time Bidding

In this post we demonstrate several use cases for optimizing real-time bidding using the Apache Spark. You can read the full article from here: Apache Spark