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Top 11 Growth Hacking Books



The AI Optify data team writes about topics that we think growth hacking entrepreneurs will love. AI Optify has affiliate partnerships so we may get a share of the revenue from your purchase.

Top Growth Hacking and User Acquisition Books - in this post, we have scraped various signals (e.g. reviews sentiments, online ratings, topics covered in the book, author influence in the field, year of publication, social media signals, etc.) from web for more than 10's of growth hacking books. We have combined all signals to compute a score for each book using Machine Learning and rank the top books.

The readers will love our list because it is Data-Driven & Objective. Enjoy the list:


1. Hooked: How to Build Habit-Forming Products
$14.58

Why do some products capture widespread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model—a four-step process embedded into the products of many successful companies to subtly encourage customer behavior. Through consecutive “hook cycles,” these products reach their ultimate goal of bringing users back again and again without depending on costly advertising or aggressive messaging.


2. Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising
$7.86

A new generation of megabrands like Facebook, Dropbox, Airbnb, and Twitter haven’t spent a dime on traditional marketing. No press releases, no TV commercials, no billboards. Instead, they rely on a new strategy—growth hacking—to reach many more people despite modest marketing budgets. Growth hackers have thrown out the old playbook and replaced it with tools that are testable, trackable, and scalable. They believe that products and businesses should be modified repeatedly until they’re primed to generate explosive reactions.


3. Contagious: Why Things Catch On
$9.52

Ever wonder why certain stories get massive shares or videos go viral. This book explains why it happens and how to leverage those concepts to help spread your message.


4. Traction: How Any Startup Can Achieve Explosive Customer Growth
$15.77

Most startups don’t fail because they can’t build a product. Most startups fail because they can’t get traction. Startup advice tends to be a lot of platitudes repackaged with new buzzwords, but Traction is something else entirely. As Gabriel Weinberg and Justin Mares learned from their own experiences, building a successful company is hard. For every startup that grows to the point where it can go public or be profitably acquired, hundreds of others sputter and die.


5. Smartcuts: How Hackers, Innovators, and Icons Accelerate Success
$18.67

How do some startups go from zero to billions in mere months? How did Alexander the Great, YouTube tycoon Michelle Phan, and Tonight Show host Jimmy Fallon climb to the top in less time than it takes most of us to get a promotion? What do high-growth businesses, world-class heart surgeons, and underdog marketers do in common to beat the norm?


6. Lean Analytics: Use Data to Build a Better Startup Faster
$23.74

Marc Andreesen once said that "markets that don't exist don't care how smart you are." Whether you're a startup founder trying to disrupt an industry, or an intrapreneur trying to provoke change from within, your biggest risk is building something nobody wants. Lean Analytics can help. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, and decide what to build, how to monetize it, and how to spread the word.


7. Startup Growth Engines: Case Studies of How Today's Most Successful Startups Unlock Extraordinary Growth
$2.99

Today's fastest growing startups all share one thing in common: a new approach to how they grow. Using new a way of marketing, called growth hacking, these startups have grown to millions of users and created billions of dollars in value, all without using the traditional marketing playbook.


8. TOP 101 Growth Hacks: The best growth hacking ideas that you can put into practice right away
$9.99

About 5 months each day during 3-5 hours I was collecting from all over the internet (from books, blogs, articles, videos, podcasts, news, and comments) best growth hacks, which inspired me to test them for my startup. First growth hacks I was compressing into a short form and keeping in a private document. And then the crazy idea hit my head —  establish an e-mail subscription service, that sends every day one short growth hack. This is how growthhackingidea.com was born.


9. Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets
$15.34

In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note. Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat.


10. Viral Loop: From Facebook to Twitter, How Today's Smartest Businesses Grow Themselves
$25.99

Here's something you may not know about today's Internet. Simply by designing your product the right way, you can build a flourishing business from scratch. No advertising or marketing budget, no need for a sales force, and venture capitalists will flock to throw money at you.


11. Hacking Growth: The Modern Marketing Mindset to Create Fast Growing Companies
$9.95

Traditional marketing is dying, fast. The Internet has made it so that money is no longer the biggest marketing advantage-- resourcefully combining data, product, and marketing to build a strong community around your brand is. The days of press releases and billboards are gone, and the days of giving your customers the tools to talk about your product are here. When customers have the tools to easily talk about a brand, it becomes easier to accomplish explosive growth and come up with creative and fun ideas to build a business that triumphs.